オーダーメイドのシリコン製リックマット：ペットブランド向けOEM製造ガイド

Custom silicone lick mats are becoming a popular product category for pet brands, retailers, subscription-box companies, and private-label businesses.

A lick mat can be designed around different feeding applications, product sizes, textures, shapes, colors, and branding requirements.

For brands developing their own pet product line, a custom silicone lick mat can also be combined with other silicone pet products such as bowls, toys, feeding accessories, and travel products.

But developing a custom lick mat involves more than simply creating a silicone sheet with a pattern.

The product design needs to consider:

• 表面の質感
• Pattern depth
• Silicone thickness
• Product flexibility
• Suction-cup structure
• 製品のサイズ
• Cleaning requirements
• 金型設計
• 素材の選択
• 包装
• Target production quantity

This guide explains how custom silicone lick mats are designed and manufactured, from the initial concept to mold development, sampling, mass production, and packaging.

Why Use Silicone for Custom Lick Mats?

Silicone is commonly considered for pet feeding accessories because it can be flexible, washable, and highly customizable.

For OEM brands, it also provides many possibilities for product differentiation.

柔軟な製品設計

Silicone can be molded into different shapes and thicknesses.

A lick mat can be developed as:

• ラウンド
• スクエア
• 長方形
• Bone-shaped
• 肉球の形をした
• Character-shaped
• Custom branded shapes

The geometry can be designed around the intended application and target pet size.

Custom Feeding Textures

The main feature of a lick mat is its surface pattern.

Different textures can create different product designs, including:

• Dots
• 溝
• Ridges
• Waves
• らせん模様
• Honeycomb patterns
• Geometric patterns
• Custom brand patterns

The texture can become one of the strongest visual features of the product.

Easy Color Customization

Custom silicone lick mats can be produced in different colors.

ブランドは、以下の要素に基づいて色を開発することができます：

• ブランド・アイデンティティ
• Seasonal collections
• Retail collections
• Product categories
• キャラクターデザイン

Multiple colors can also be used to create a coordinated pet product collection.

Suitable for a Broader Pet Product Line

A lick mat does not need to be sold as an isolated product.

It can be developed alongside:

• シリコン製のペット用ボウル
• Dog toys
• 授乳マット
• アクセサリーのお手入れ
• 旅行用ボウル
• Pet storage accessories

What Types of Custom Silicone Lick Mats Can You Develop?

The first step is to determine what type of lick mat your brand needs.

Different product structures have different requirements for geometry, thickness, flexibility, and manufacturing.

Flat Silicone Lick Mats

A simple flat mat can be developed with a textured upper surface.

This structure may be suitable for brands looking for a lightweight and relatively simple product.

Possible customization includes:

• 形状
• Texture
• 厚さ
• 色
• ロゴ

Silicone Lick Mats With Suction Cups

Suction cups can be added to the back of the mat.

They are designed to help attach the mat to a suitable smooth surface.

The suction-cup structure can be customized based on:

• Number of cups
• Cup diameter
• Cup height
• Cup arrangement
• Mat thickness

This type of product requires additional mold considerations.

Slow-Feeding Lick Mats

Some lick mats are designed with more complex surface patterns.

The pattern can be developed with different:

• Groove depths
• Raised sections
• Open areas
• Pattern densities

The exact design should be evaluated according to the intended use and cleaning requirements.

Portable Silicone Lick Mats

A travel-oriented product may require a thinner and more flexible structure.

It can potentially be designed to:

• Roll
• Fold
• Store easily
• Fit into travel bags

The product geometry should be tested to ensure that repeated folding or rolling does not create unwanted deformation.

Custom Character Lick Mats

Pet brands can develop lick mats around unique shapes or licensed characters.

例としては、次のようなものがあります：

• 肉球の形
• Bone shapes
• 動物の形
• ブランドのマスコット
• キャラクターデザイン

Complex character shapes require careful mold engineering.

How to Design a Custom Silicone Lick Mat

Product design is particularly important for lick mats because the surface pattern is the core functional feature.

Choose the Overall Shape

Start with the basic product geometry.

Common shapes include:

• ラウンド
• スクエア
• Rectangle
• 楕円形
• Bone
• Paw
• Custom character

The shape should fit the intended use, packaging, and target retail environment.

Determine the Product Thickness

Thickness affects:

• 柔軟性
• 重量
• 材料消費量
• Handling
• Product durability
• 包装

A thinner product may be easier to roll or store.

A thicker product may provide a more rigid structure.

The correct thickness depends on the product concept.

Design the Surface Texture

The texture is one of the most important parts of a lick mat.

設計チームは、以下の点を考慮すべきです：

• パターンの高さ
• Groove depth
• 間隔
• 清掃用アクセス
• Material flow
• 全体的な外観

Extremely fine details may make the product more difficult to manufacture or clean.

Design the Edge

The edge should be considered as part of the overall mold design.

Possible options include:

• 薄くてしなやかな縁
• Raised borders
• 角が丸い
• Reinforced edges

A raised border may also help define the feeding area.

ブランディングを追加する

Branding can be incorporated into:

• Product surface
• Border
• Backside
• 成形ロゴ
• 包装

For custom products, logo placement should be reviewed before tooling.

Custom Silicone Lick Mat Texture Design

Texture deserves special attention because it is one of the biggest differences between a basic silicone mat and a customized lick mat.

A brand can use texture to create a recognizable product identity.

Raised Patterns

Raised structures can create visual and tactile differences across the mat.

Grooved Patterns

Grooves can create more complex surface geometry.

Repeating Patterns

Repeating patterns are useful for creating a consistent product appearance.

カスタムブランドパターン

Brands can develop unique patterns based on:

• ロゴの構成要素
• 幾何学図形
• 肉球の跡
• Brand characters
• Nature-inspired designs

However, the pattern should always be reviewed from a manufacturing perspective before mold production.

Custom Silicone Lick Mat Mold Design

The mold is a major part of the development process.

Because a lick mat contains many surface details, the mold needs to reproduce the pattern consistently.

Texture Reproduction

The mold needs to accurately reproduce the intended surface pattern.

Very small or complicated features may require additional engineering review.

パーティングライン

The parting line should be positioned carefully so that it does not create an undesirable visible seam on the main product surface.

Suction Cup Structure

If the product includes suction cups, the mold needs to accommodate the geometry of each cup.

The engineer may review:

• Cup depth
• Cup diameter
• 間隔
• Release direction
• Material thickness

Product Release

The manufacturer should consider how the finished silicone mat will be removed from the mold.

Complex textures and deep features may affect mold release.

What Silicone Material Should Be Used for Lick Mats?

Material selection should match the intended product application and target market.

For pet feeding products, brands should discuss the appropriate silicone specification with the manufacturer and request relevant material documentation and testing information.

重要な考慮事項としては、以下のようなものが挙げられます：

• シリコーンの仕様
• 硬度
• 柔軟性
• 表面仕上げ
• 色安定性
• 臭い
• 用途
• 該当する市場要件

If the product will be used with food or pet food, material selection and testing requirements should be discussed before production.

How Are Custom Silicone Lick Mats Manufactured?

一般的なOEM開発プロセスには、いくつかの段階が含まれます。.

ステップ1：製品のコンセプト

The brand provides the initial idea.

これには、次のようなものが含まれる場合があります：

• スケッチ
• 参考製品
• 製品寸法
• 3Dファイル
• Texture references
• ロゴのデザイン

ステップ2：製品開発

メーカーが設計内容を確認します。.

エンジニアリングチームは、以下の点を評価する可能性があります：

• 厚さ
• Texture
• Edge structure
• Suction cups
• アンダーカット
• 離型
• 材料の配分

ステップ3：金型の開発

製品設計が承認された後、メーカーが金型を開発します。.

The mold should reproduce the surface texture and overall geometry accurately.

ステップ4：材料の準備

選定されたシリコーン材料は、承認された仕様に従って調製される。.

Custom colors can also be prepared during this stage.

ステップ5：成形

The silicone is processed using the appropriate production method.

The exact process depends on:

• 製品の形状
• 材料
• 金型設計
• 生産量

ステップ6：トリミングと仕上げ

成形後、余分なシリコーンを取り除く必要がある場合があります。.

その後、当該製品について以下の点について検査を行うことができます：

• Flash
• 表面欠陥
• Texture quality
• 色
• 寸法

ステップ7：品質管理

完成品は、合意された仕様に基づいて検査されます。.

一般的なチェック項目には、次のようなものがあります：

• 寸法
• 重量
• 色
• 表面の外観
• Texture
• Suction-cup structure
• ロゴ
• 包装

の価格はいくらですか？ Custom Silicone Lick Mat Cost?

There is no single price for custom silicone lick mats.

The total cost depends on the product design and production requirements.

製品のサイズ

Larger mats require more silicone and may require larger tooling.

Product Thickness

A thicker mat normally consumes more material.

Texture Complexity

More complicated textures may increase mold-development requirements.

Suction Cups

Adding suction cups increases the complexity of the product and mold.

Mold Structure

金型費用は、以下の要因によって異なる場合があります：

• 製品のサイズ
• Texture
• アンダーカット
• 虫歯
• Suction-cup geometry
• Overall mold structure

色

Custom colors may involve additional color matching and production requirements.

ロゴ

A molded logo may require modifications to the mold.

包装

Packaging can range from simple bulk packaging to fully customized retail packaging.

注文数量

Quantity has a significant effect on the unit economics of the project.

「とは何か」 カスタムシリコーンの最小注文数量（MOQ） Lick Mats?

MOQ depends on the manufacturer and the product specification.

A simple product with one color and standard packaging may have different requirements from a fully custom lick mat with:

• 新しい金型
• 複数の色
• 特注パッケージ
• Special texture
• 各種サイズ

When requesting an OEM quotation, ask for:

• サンプル数量
• 試用注文数量
• 生産の最小発注数量（MOQ）
• 色ごとの最小注文数量
• サイズごとの最小注文数量（MOQ）
• デザインごとの最小注文数量（MOQ）
• パッケージの最小発注数量（MOQ）

Can Silicone Lick Mats Be Private Labeled?

そうだ。.

Private-label lick mats can be developed at different levels of customization.

ベーシック・プライベートラベル

The brand uses an existing product and adds:

• ロゴ
• 包装
• ラベル
• ブランドカラー

Semi-Custom Lick Mat

同ブランドは、一部の製品の仕様を変更しています。.

例えば：

• 色
• サイズ
• Texture
• ロゴ
• 包装

Fully Custom Lick Mat

完全にカスタマイズされた製品には、次のようなものが含まれます：

• New shape
• Custom texture
• 特注金型
• Suction cups
• カスタムカラー
• カスタムロゴ
• 特注パッケージ

This approach provides more control over the final product.

Custom Silicone Lick Mats for Pet Brands

A custom lick mat can become part of a larger product ecosystem.

For example, a pet brand could create a coordinated collection including:

• Custom silicone lick mats
• オーダーメイドのシリコン製ペット用ボウル
• Custom silicone dog toys
• シリコン製食事用マット
• アクセサリーのお手入れ
• Travel pet products

Using consistent colors, logos, shapes, textures, and packaging can create a more unified product line.

Custom Silicone Lick Mats for Private-Label Pet Products

Lick mats can also work well for private-label pet brands that want to build a product range without developing every product from scratch.

A supplier may provide an existing base product that can then be customized with:

• ブランドカラー
• ロゴ
• 包装
• Retail labels

For smaller brands, this can be an alternative to developing a completely new mold.

For larger brands, a fully custom design may provide greater product differentiation.

How to Choose a Custom Silicone Lick Mat Manufacturer

A good manufacturer should be able to support both product development and production.

製品設計サポート

The supplier should be able to review:

• 製品の形状
• Texture
• 厚さ
• Suction cups
• ロゴの配置

金型設計

Ask about the manufacturer’s experience with:

• Detailed textures
• シリコーン型
• Thin products
• Complex surfaces
• Suction-cup structures

材料に関する知識

The supplier should understand the material requirements for the intended pet product application.

サンプリング

Before mass production, the brand should review physical samples.

以下の点にご注意ください：

• 製品寸法
• 柔軟性
• Texture
• 色
• Suction cups
• 表面品質
• ロゴ

品質管理

メーカーがどのように管理しているか、次のように尋ねてください：

• 原材料
• 色
• 寸法
• 表面品質
• 生産の一貫性
• 包装

コミュニケーション

Good communication is especially important when developing a custom surface texture.

Small changes to the pattern can affect the mold and final product.

Common Mistakes When Developing Custom Silicone Lick Mats

Mistake 1: Making the Texture Too Complicated

Very complicated surface patterns may increase mold complexity and make cleaning more difficult.

Mistake 2: Ignoring Product Thickness

Thickness affects flexibility, weight, material consumption, and overall product feel.

Mistake 3: Adding Too Many Suction Cups

More suction cups do not automatically mean a better product.

The structure should be designed around the actual product size and intended surface.

間違いその4：離型処理を怠ること

Deep textures and complex geometry should be reviewed from a mold-release perspective.

間違いその5：見た目だけを重視したデザイン

A beautiful pattern still needs to work as a practical pet product.

Mistake 6: Skipping Prototype Testing

A physical sample allows the brand to evaluate the actual texture, flexibility, size, and overall product experience.

How to Reduce Custom Silicone Lick Mat Costs

Simplify the Texture

よりシンプルなパターンを採用することで、金型の複雑さを軽減できます。.

Optimize Product Thickness

Use enough material to achieve the required product performance without adding unnecessary weight.

色の統一

Using common colors across multiple products can simplify production.

Optimize Suction Cups

Use a practical suction-cup structure rather than adding unnecessary complexity.

金型の最適化

Discuss mold structure, cavity quantity, and product layout with the manufacturer before tooling.

包装の標準化

Simple packaging can reduce the total project cost when premium retail packaging is not required.

What Information Should You Send to a Silicone Lick Mat Manufacturer?

より正確な見積もりをご希望の場合は、できるだけ多くの情報をご提供ください。.

製品名： Custom Silicone Lick Mat

製品タイプ： Flat / suction-cup / travel / slow-feeding / custom shape

寸法： 長さ × 幅 × 厚さ

Texture: 参考画像、図面、または3Dファイル

素材： 判明している場合は、必要なシリコーンの仕様

色： パントンまたは実物見本

ロゴ： ロゴファイルと推奨されるブランディング手法

数量： 見込み発注数量

パッケージ： まとめ売りまたは個別包装

ターゲット市場： 米国／欧州／日本／その他

出典： 写真、スケッチ、サンプル、またはCADファイル

予定スケジュール： 対象サンプルおよび生産スケジュール

Providing complete information helps the manufacturer evaluate tooling, production requirements, MOQ, and estimated cost more accurately.

製品のアイデアから量産まで

A typical custom silicone lick mat development workflow looks like this:

製品のアイデア

↓

プロダクトデザイン

↓

Texture Development

↓

技術レビュー

↓

3Dモデル／図面の承認

↓

金型設計

↓

金型

↓

試作品／サンプル

↓

サンプルの承認

↓

大量生産

↓

品質検査

↓

包装

↓

出荷

Why Work With an OEM Silicone Lick Mat Manufacturer?

経験豊富なOEMメーカーは、成形工程だけでなく、それ以上の段階でもサポートが可能です。.

サプライヤーによっては、開発プロセスには以下の内容が含まれる場合があります：

• 製品デザイン
• 工学
• Texture development
• カビの発生
• シリコーン材料の選定
• カラーマッチング
• サンプリング
• 量産
• 品質管理
• 包装

For brands planning multiple pet products, an experienced supplier can also help maintain consistent:

• シリコーン材料
• 色
• 製品の品質
• ロゴのデザイン
• 包装

across the entire product collection.

最終的な感想

Custom silicone lick mats provide pet brands with many opportunities for product differentiation.

The most important design elements are not limited to the overall shape.

企業は以下の点を慎重に検討すべきです：

• 表面の質感
• 製品の厚さ
• 柔軟性
• Suction-cup structure
• 材料要件
• 金型設計
• 色
• ブランディング
• 包装
• 目標数量

A good OEM development process starts with a manufacturable product concept and continues through engineering review, mold development, sampling, quality control, and mass production.

For pet brands building a larger silicone product line, a custom lick mat can also be developed alongside silicone bowls, dog toys, feeding accessories, and other pet products.

Ready to Develop Your Own Custom Silicone Lick Mats?

Whether you already have a finished lick mat design or only have a product concept, an experienced silicone manufacturer can help turn your idea into a production-ready product.

When requesting a quotation, provide your product dimensions, texture requirements, reference images or CAD files, material requirements, colors, logo requirements, estimated quantity, and packaging preferences.

情報が充実していればいるほど、金型、製造工程、最小発注数量（MOQ）、およびプロジェクト全体のコストを評価しやすくなります。.

Contact us to discuss your custom silicone lick mat project and develop an OEM manufacturing solution for your pet brand.